Experienced Art Director...

with over a decade in branding identity and web design / development. Fluent in End-to-end creative strategy and execution including concept development, package design & production, promotional collateral, and trade-show merchandising. Passionate, curious, process-driven, and always looking for creative solutions to optimize both the function and aesthetic appeal of my designs.

Inspired by solving real world problems through design. Energized by travel and hobbies. Enriched by an appreciation for ever-changing design trends.

MY SKILLS

Applications

Photoshop 100%
Adobe Illustrator 98%
Adobe InDesign 100%
Adobe Xd 70%
Sketch 70%
WordPress / ACF 85%

Languages

HTML / HTML5 100%
CSS / CSS3 95%
Javascript 80%
jQuery 80%
PHP 30%
SQL 30%

MY EXPERIENCE

2019 - Present

BluPax Pharma

Graphic Design & Web Development Specialist

As Graphic Design & Web Development Specialist my primary tasks include the development of a new brand identity; consisting of the production of a new brand guide and the production of all new marketing material keeping within the brand. In addition I am tasked with the implementation and transitioning to an all new e-commerce website utilizing UI / UX research based on analytics gathered.

  • Design, produce and edit a variety of graphic rich materials across all necessary mediums.
  • Create branded templates and sample layouts based on corporate visual identity to be used by company personnel.
  • Develop visual structure and functionality of website, and email marketing campaigns.
  • Manage and Develop Social Media efforts / campaigns to spread brand awareness.

2018 - 2018

Cellebrite

Contractor

Developed new home page and landing page design layouts and ideas for their cellebrite.com website. The website was being re-designed and developed based on a modular Advanced Custom Fields template which could be mixed and matched to create new pages and content. My primary requirements were to create a design flow that maintained their branding identity while introducing new branding elements to a new system and layout.

2012 - 2018

Onstream Media

Art Director

As Art Director I have worked alongside sales and marketing to create creative projects through conception, execution and optimization, with special attention to measurableresults. I managed our corporate branding strategy while scoping design phases accurately and efficiently, maintaining tight schedules and providing art direction within the company. In addition I managed copywriters, vendors, web properties and my design team.

  • Collaborated with sales department to develop custom advertising solutions based on creative briefs and company direction.
  • Created all Graphic Art / Illustrations / Infographics needed for the organization.
  • Designed PowerPoint / Keynote decks to be used for presentations.
  • Transformed company’s marketing / business goals into effective, measurable design solutions.
  • Optimized and refined existing collateral based on analytic goals.
  • Effectively presented rationales, concepts, finished work and analytic results.
  • Project management across all tasks related to design and branding.

2002 - 2010

Roche Pharmaceuticals

Graphic Designer

As Art Director I have worked alongside sales and marketing to create creative projects through conception, execution and optimization, with special attention to measurableresults. I managed our corporate branding strategy while scoping design phases accurately and efficiently, maintaining tight schedules and providing art direction within the company. In addition I managed copywriters, vendors, web properties and my design team.

  • Collaborated with sales department to develop custom advertising solutions based on creative briefs and company direction.
  • Created all Graphic Art / Illustrations / Infographics needed for the organization.
  • Designed PowerPoint / Keynote decks to be used for presentations.
  • Transformed company’s marketing / business goals into effective, measurable design solutions.
  • Optimized and refined existing collateral based on analytic goals.
  • Effectively presented rationales, concepts, finished work and analytic results.
  • Project management across all tasks related to design and branding.

MY PORTFOLIO