Hello, My name is

Filipe Barros

Art Director & Web Designer


Experienced and Creative Art Director...
with over a decade in branding identity and the design industry. End-to-end creative strategy and execution: concept development, brand identity, package design & production, promotional collateral, trade-show merchandising and collateral. Passionate, curious, process-driven, and always looking for creative solutions to optimize both the function and aesthetic appeal of my designs.

Inspired by solving real world problems through design. Energized by travel and hobbies. Enriched by an appreciation for ever-changing design trends.


Filipe Barros / Art Director

My Skills

My Experience

As Art Director I have worked alongside sales and marketing to create creative projects through conception, execution and optimization, with special attention to measurable results. I managed our corporate branding strategy while scoping design phases accurately and efficiently, maintaining tight schedules and providing art direction within the company. In addition I managed copywriters, vendors, web properties and my design team.

Responsibilities:

  • Collaborated with sales department to develop custom advertising solutions based on creative briefs and company direction.
  • Created all Graphic Art / Illustrations / Infographics needed for the organization
  • Designed PowerPoint / Keynote decks to be used for presentations.
  • Transformed company’s marketing / business goals into effective, measurable design solutions.
  • Optimized and refined existing collateral based on analytic goals.
  • Effectively presented rationales, concepts, finished work and analytic results.
  • Project management across all tasks related to design and branding.

Responsibilities:

  • Created all Graphic Art / Illustrations / Infographics needed for the organization.
  • Designed and developed websites using latest web standards and keeping cross browser optimization as the primary objective.
  • Designed PowerPoint / Keynote decks to be used for presentations.
  • Implemented web design improvements to provide new functionality and enhanced user experience making it e asier and more fluid to navigate.
  • Created custom videos for the marketing department using Premiere Pro.
  • Maximized exposure by registering sites with external search engines and industry portals.

As a freelance Art Director I’ve consulted for clients on Brand Identity initiatives and direction and provided them with design solutions to their needs ranging from brand identity, print design, web design, illustrations, infographics, video production and editing while keeping with a clear and concise message to the target audience.

Responsibilities:

  • Consulting on Brand Identity strategies, guidelines and management.
  • Logo Designs and conception utilizing extensive research and market trends.
  • Provide clients with design solutions utilizing a clear and concise visual messages to the target audience.
  • Company and individual websites created in basic HMTL, CSS and WordPress formats
  • Provide clients with print design ranging from company collateral, in-store merchandise packaging and trade-show collateral and banners.
  • Package designs from conception, execution and production.

My Portfolio

  • Azevedo Motorsports
  • ROEM Homes LLC
  • Almeida Auto Industry
  • Milo's Chew Toys
  • CMS Technology Partners
  • FAB Ninjas Marketing

My Education

  • December 2017 Coursera.org

    I'm currently taking the course "Beginning Game Programming with C#" on coursera.org in an attempt to learn a new language, sharpen my skills and broaden my scope of interest and skills. C# will be a good introduction to programming while still tapping into my creative side.
  • August 2016 Cousera.org

    I took the course "JavaScript, jQuery, and JSON" on coursera.org in an attempt to have more control over my web design & development, sharpen my skills and broaden my scope of interests. This course helped me in understanding how to implement JavaScript, jQuery, and JSON on websites in order to achieve full control.
  • January 2013 New Jersey City University

    Graduated NJCU with a Bachelors Degree in Graphic Design (Bachelor of Arts) with a focus on Illustration. Completed my coursework with a GPA of 3.8. NJCU opened my world into proper design and illustration and helped me to really hone my skills and prepare me for real world design situations.